We are very excited to share that as of early 2022, you will only be able to purchase BEAR through our website, our experiential pop-ups and our future flagship concepts. We are exiting all wholesale channels to become a 100% direct-to-community brand as we look to set and deliver a new benchmark in the wellness, beauty and lifestyle categories.
This change represents a significant shift for the brand but is underscored by our deep and future-focused commitments to authentic sustainability, regeneration and transparency. Despite reaching wholesale stockists in over 200 stores across Australia, USA, EU and UK recently, we found this channel and intermediaries such as sales agents to be incredibly wasteful on resources across packaging, digital carbon, freight along with scope one, two and three emissions.
We have calculated that we will save and reduce emissions alone by up to 35% almost immediately by removing wholesale channels and third-party stockists from our operating model. Our purpose is to use the wellness and beauty industry to create a better world, and this is another example of our meaningful commitment to delivering on this long-term vision. Thank you for your ongoing support.