Why is sustainability so important to you and your business?
It comes down to the bigger picture. What is your purpose while on this planet? Our goal is to leave it better than it was before us. We’re at a critical point in history regarding the environment and have to act now. I have a young daughter and I want to make sure I do everything possible to give her the best future.
We are both committed to protecting the rich bio-diversity of our planet and the wildlife that inhabit it through our work with WildArk. Why is being a socially responsible business so important to you and your customers?
More and more customers are choosing to shop with socially responsible businesses. For us, it wasn’t a decision made out of the necessity to adapt to todays business landscape, rather we were those same customers. We took the opportunity of founding SIPP to be part of a larger environmental movement.
How did growing up on the Northern Rivers influence your approach to wellness?
I was extremely lucky to have grown up in Byron Bay. It is a unique country town in Australia with a huge focus on sustainability as well as health and wellness. I can still remember as a kid seeing another kid eating white bread — I ran to mum my to tell her he was eating a kitchen sponge — I’d literally never seen white bread as mum would bake our own healthy bread. My mum truly set my foundations for a healthy lifestyle.
What local creatives are you most inspired by?
My biggest inspiration is my partner, Lisa Welsh, the General Manager at Spell & The Gypsy Collective. They are really leading the fight in sustainable fashion; always looking at improving their business practices and being transparent along the way. I am extremely lucky to have Lisa as a sounding board for SIPP. I am also inspired by nature. The ocean is my home and the reason I first became passionate about sustainability. Surfing keeps me healthy and nothing can calm you like the ocean.
Can you share your morning health rituals?
My morning generally starts somewhere between 5am and 6am, with a big cuddle from my 16 month- old daughter. Seriously best way to start the day. Then coffee. Our coconut coffee is filled with nutrient rich vitamins, from the coconut creamer, and micro-encapsulated, heat resistant probiotics. Gut health is incredibly important and essential to your general wellbeing.
What’s next on the horizon?
Sticking to our true north, keeping it simple and enjoying the journey.