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Ernest Shackleton

“It is in our nature to explore, to reach out into the unknown.
The only true failure would be not to explore at all.”

BYRON BAY, Australia

Of Style


Cassandra Ladru


Moon & Back Co

Creative Direction

Saasha Burns

Styling and Production

Jaimi-Lee Fitzgerald

On Wednesday the 22nd of March we celebrated Leaders of Style, the Australian launch of BEAR in the Byron Bay hinterland with an intimate group of guests. It was incredibly humbling to share our story with such inspiring men and women of substance and strength, who are now lifelong friends of BEAR.

Together, we journeyed to Byron Bay in northern New South Wales, a small coastal town which holds a special place in our hearts. Full of creativity and energy, Byron was the perfect location to launch BEAR; a modern Australian lifestyle brand with a bespoke portfolio of essential daily vitamins.

Guests stayed at luxury boutique hotel Halcyon House, set behind the sand dunes of Cabarita Beach. They relaxed on the deck of the Banksia Room before being whisked away in vintage Kombi’s to the luxury hinterland property of Genola De Jong and Simon Fitzpatrick outside of Newrybar. With its white washed walls and coastal vista, it was the perfect setting for an afternoon of cocktails by the pool followed by a contemporary Australian dinner under the open night sky.

Prior to our launch, we had the pleasure of meeting Master Distiller, Eddie Brooke, at The Cape Byron Distillery. The Brooke family have planted over 35,000 native and subtropical plants over the past 30 years and are committed to protecting and regenerating the rainforest that provides the Gin’s very ingredients. Eddie works with 26 different botanicals to create Brookie’s Gin, of which 18 are native to the Northern Rivers region of Australia. First hand we experienced the subtle aromas of each ingredient, from base notes of Juniper to delicate top notes of lemon myrtle and native ginger. Their commitment to high quality, sustainably sourced ingredients is closely aligned to the BEAR brand philosophy and we look forward to working together closely into the future.

Guests enjoyed a similar experience with an afternoon gin tasting workshop that ignited the senses, relaxing poolside on beautiful styled moroccan rugs and ottomans from Tigme Trading surrounded by a sea of native wild flowers carefully curated by local florist Braer.

At dusk, guests walked across the grounds to a beautiful canvas bell tent and dined on a three course seasonal menu prepared by chef Brendon Haras. Special guest Kit Willow of KITX announced our MBFWA partnership, and of our aligned values and philosophy that focuses on creating a quality products of sustainable and ethical processes. Guests sipped on champagne and listened to the acoustic sounds of Nick Cunningham into the night as time simply faded away…

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